Apgujeong-dong (압구정동) district is considered as a Korean Beverly Hills. In fact, in this area there are a lot of luxury department stores (even if there's something you won't find...), boutique and design stores, very prestigious restaurants and pub and the Korea's Rodeo Street which is famous for korean celebrities hunting. There are also many clinics for cosmetic and plastic surgery. Anyway it's one of the world's most expensive shopping locations, more than Via Montenapoleone in Milan in Italy for example.

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